11/02/08 The European online travel market could increase by another 8.5 bn. EUR or 15% in 2009 to reach EUR 67 bn. The UK accounted for 30% of the European online travel market in 2007, with Germany in second place at 19%. The direct sellers accounted for 65% of online sales in the European market in 2007, intermediaries 35%. In 2007 the breakdown of the market by type of service was as follows: Airtravel 57%; Hotels (and other accommodations) 17%; Package tours 14½%; Rail 7½%; Rental cars (and car ferries) 4%. During 2007 several mergers among the top European tour operators were completed.
(Centre for Regional and Tourism Research, Denmark )
12/06/07 Online travel sales increased by as much as 31% from 2005 to 2006 and reached EUR 38.3 billion in the European market in 2006 - or 15% of the market (up from EUR 29.3 bn. or 12% in 2005). A further increase of about 22% during 2007 to about EUR 46.8 billion may be expected (18% of the market). The European online travel market could increase by another 8 bn. EUR or 18% in 2008 to approach EUR 55 bn. The UK accounted for 34% of the European online travel market in 2006, with Germany in second place at 20%. The direct sellers accounted for 69% of online sales in the European market in 2006, intermediaries 31%. In 2006 the breakdown of the market by type of service was as follows: Airtravel 56%; Hotels (and other accommodations) 16%; Package tours 16%; Rail 8%; Car rentals (and car ferries) 4%. Concentration among the top European tour operator market is taking place.
(Centre for Regional and Tourism Research, Denmark )
20/12/06 55% of British Internet users book holidays online.
More than half of Internet users book their holidays directly online, according to a research findings by Nielsen//NetRatings.
Only seven percent research and buy their holidays from travel agents on the high street and one percent book on Teletext. Nine percent of Internet users book their holidays on the high street after researching online and a further 17 percent research holidays online then book over the telephone proving that the Internet is the most important channel for researching and buying holidays.
03/02/06 Changes in society: Senior tourism growth.
The European Travel Commission (ETC) says that the number of persons in older age categories will rapidly increase. In view of this development, the number of more experienced senior travellers will increase faster than the development of tourism demand in general.
Consequences for the tourism sector:
- Increasing demand for quality, convenience and security
- Increasing demand for easy transportation.
- Increasing demand for more relaxing entertainment facilities (e.g. golf courses etc.).
- Increasing demand for one-person products.
- More demand in shoulder months.
- In marketing, less emphasis should be put on age and more on comfort.
The average number of persons per household will decrease still further, which will result in higher disposable incomes and spending power. For tourism, this will influence demand in general, and demand for long-haul travel and short breaks in particular.
 
27/09/05 Togethering: Top Travel Trend for 2005.
"There's definitely a trend toward people wanting to travel with the entire family, including Grandma and Grandpa," said Chris McGinnis, travel adviser for CNN Headline News. "You see that in multiple-room bookings on cruises, or people renting a villa in Europe instead of a hotel room. People want to have experiences with their families; that's what travel is all about now."
 
15/07/05 The online travel industry will double its revenues in the next three years, from $38 billion last year to more than $80 billion in 2007, according to a report released Tuesday by New York research firm eMarketer . This growth potential, combined with the "ongoing realignment," could lead to a new push to "establish market share in online travel," said the eMarketer senior analyst.
The travel industry accounts for 24 percent of all online advertising, including permission-based e-mails, search engine marketing, and online impressions.
 
25/05/05 Launched in June 2004, StayRentals.com, developed by Cybstudio, has now become one of the leading European websites offering private vacation rentals.
 
12/05/05 23% increase in the number of European women visiting travel websites, with Italy experiencing the largest growth. Women now account for 44% of visitors to multicategory travel sites, compared to 36% at the same time last year.
 
09/05/05 After three years of stagnant growth, international tourism experienced a spectacular rebound in 2004. According to the World Tourism Barometer, international tourist arrivals reached an all-time record of 760 million -- up 10% on 2003.
Europe had the lowest growth of any region, with the excellent performance of countries in Central and Eastern Europe (+10%) and Northern Europe (+7%) offset by modest growth in Southern/Mediterranean Europe (+2%) and in Western Europe (+2%). The more mature destinations in the euro zone were particularly affected by increased competition from non-euro destinations.


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